An email marketing campaign is one of the oldest forms of Internet marketing. While more advanced methods have come along, it can still be very effective provided the right approach and tools are utilized. There are many different types of email marketing campaigns that be launched by those who want to use the electronic mail system to reach their audience. All marketers to tend to have their preferred method.
An opt-in email marketing campaign involves distributing mail to a list of subscribers that have agreed to receive it from a particular company. Though mainly leveraged by ecommerce stores, it can prove beneficial to almost any online business. With opt-in email marketing, a business can keep its customers up to date on the latest products or services, as well as special offers and discounts. Several marketers attest that the most difficult aspect of such a campaign is composing a quality list of subscribers.
Bulk email also represents a type of email marketing campaign commonly used to promote online businesses. Often facilitated through an email blast service or specialize software, bulk email typically involves simultaneously sending messages to a large mailing list of subscribers. This is generally an affordable way to reach a vast number of potential customers, but there are some notable disadvantages. There is a very fine line between a legitimate bulk email campaign and spam. Identifying this, and staying on the right side of it, is what usually enables marketers to achieve positive results.
Newsletter marketing is often viewed as one of the most effective of all email marketing campaigns. This is primarily because someone who subscribed for a newsletter is more likely to read it, whereas a message distributed through another type of email marketing may get deleted without the recipient even opening it. Newsletters offer the ability to combine various techniques into a single package, allowing a business to drive its marketing message home, whether it involves promoting products and services, or simply keeping customers updated on the latest company news.
An email marketing campaign can make a great first step for the business that wishes to encourage dialogue with its audience, or deliver a message to the market. All campaigns, however, must obtain the maximum email delivery and high open rates, which basically means that the intended recipients are both receiving and reading the mail. Many successful email marketers agree that this the best way to ensure a successful campaign.
